Four Effective Marketing Strategies for Dentists
Dental marketing has gone a long way from simply hanging up a sign outside your clinic and waiting for the patients to come to you. With the rise of corporate dentistry, it is now more important than ever for dentists to take an active approach when marketing their practice. If you want your business to grow and prosper, you must implement the following marketing strategies that some practices, such as Dominate Dental, are effectively putting out there for their audience.
Be the expert.
After years of studying, you are an expert in what you do. However, other dentists are as able and as competent as you are. Choose an area or subject that would make you stand out from the rest. You could cultivate the image of a family dentist specialising in orthodontics, or you could choose to focus on cosmetic dentistry. Emphasise your expertise when you write blogs or participate in community affairs. Differentiate yourself from the others by emphasising what you can do better.
Leverage social media.
Social media is a lucrative platform for engaging potential and current clients. However, it is important to keep things casual and informative. Focus on spreading relevant and helpful information instead of hard-selling your services there. People will be more welcoming of your presence if you give them helpful information that they could share with their family and friends.
Your relationships with your patients are the backbone of your dental practice, so nurture them as much as you can. Keep communication lines open, and encourage them to bring up their questions and concerns. Happy clients referring your practice to their family and friends is still the best organic marketing strategy.
Zero in on a target.
Any marketing effort you may have serves no use if you do not identify your clientele. Mass marketing your business and casting the widest net might seem appealing, but you won’t be able to craft a compelling, targeted message.
You can implement these strategies yourself or with the help of your staff, or you can hire a marketing agency with the expertise in the dental industry to help you hit the ground running.