Take Advantage of Your Online Marketing Niche with Long Tail Keywords
When businesses start including search engine optimization (SEO) in their online marketing strategies, they usually want to rank for broad, popular keywords. The idea is that you can attract a larger volume of potential customers, as more people are searching for these terms.
Though “more” is often “better” in the world of marketing, in SEO, the rules are slightly different. The problem with popular keywords is that everyone wants to rank for them. According to Musselwhite Marketing and Consulting, an SEO company in California, there is intense competition for generic keywords, and it is easy to be buried under everyone else.
Instead, it is better to focus on ranking for long tail keywords. Long tail keywords allow you to take control of a niche and bring your website more business.
The Tail End of SEO Keywords
Long tail keywords are longer and more specific than the more popular keywords.
For example, a common keyword is “women’s shoes.” Though this is a good keyword in itself, it is rather broad and makes it difficult for the searcher to find what they are looking for. If they are unhappy with the search results, they may try again with a long tail keyword, such as “Audrey Brooke Mojito Flat.”
Long-tail keywords often consist of three or more keywords, making it easier for the searcher to get relevant results. The great thing about long tail is that these visitors to your site are more likely to convert into a sale, as they have something specific in mind.
Fewer Searches, Better Conversions
It is true that long-tail keywords get fewer hits, as fewer people look for them. However, the advantage of long tail is not the quantity, but the quality of the clicks. These are people who already have their minds set on buying something and will likely spend more time on your website than people using broad search terms. Using long tail keywords is a type of niche marketing, as you only target a small set of people who really want your product.
There is also less competition for long tail keywords, which means that your website is more likely to appear on the first page of the search engine results.
To conquer a niche online, maximize your conversions by using long tail keywords in your SEO strategy.