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Typography: The Top Trends Your Business Can Apply

Block Letters Whether you run a small or big business, it’s important to have a website. It establishes and maintains your online presence, reaching your target market and turning them into paying customers. But your interface needs to gain interest well enough to keep them engaged.

Captured Audience

Americans spend 10 hours and 39 minutes on electronic devices per day. This is according to a study conducted by Nielsen during the first quarter of 2016.

Aside from providing relevant, informative content, your website also needs to deliver visual impact to attract and sustain attention

People say that a picture paints a thousand words. In the case of web design, a word — even a phrase — can say a lot. If you’re putting up a new website or revamping an existing one, then you might want to suggest incorporating typography to your chosen web design company in New York.

Typography in a Nutshell

Typography is the art and technique of styling and arranging words and phrases to look aesthetically pleasing. It is for the benefit of the reader, and in the case of websites, it’s also for users to enjoy and appreciate.

So typography goes beyond just making the text look nice and legible for the user to read. Its purpose is to reinforce the message your brand is trying to convey. If you execute this well, it can give your target audience a positive impression of your brand.

Trends in Typography

More designers are using typography now more than ever. In the past, you’d only see this on infographics, but not on the homepage of a website. This is because businesses recognized, and now acknowledge, its role in web design, especially its importance in user experience.

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Typography this year looks interesting. You can now include animations, incorporate a number of effects, break them down into individual letters, and incorporate images, too, for maximum effect.

Consider the following concepts:

  • Contrasting typefaces
  • Large typography
  • Dimmer tones
  • Headline-like fonts

If you already have a live website, then it’s high time you incorporate the design trends today. Make those 10 hours and 39 minutes work to your advantage.

 

  • Posted on April 12, 2017